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Wednesday, 24 February 2016

Demand for SaaS To Surge in 2016: Critical Things Businesses Should Know Before Adopting SaaS Apps

 Aequor Technologies     04:06     Aequor, Aequor organizations, Data Security     No comments   


Enterprises, the customer-driven ones, are moving beyond cost reduction. In their pursuit of redefining their businesses along customer-centric dimensions, they are adopting technologies that help them deliver greater time-to-market, accuracy, and scalability advantages. SaaS and cloud computing is enabling them to do that and that acts a catalyst of competitive strength for the companies who adopt them. Furthermore, vendors/providers, in trying to retain market share in this highly competitive environment, are not raising prices. 
                            
                                      


·      As per Gartner Inc. reports - global IT spending shrank 5.5% to $3.5 trillion but CIOs and business houses continued to embrace software-as-a-service (SaaS) offerings.

·     Software-as-a-Service market is projected to be around $32.8B in 2016 if it continues to grow at a steady CAGR of 19.5%.

·    If this growth continues for another 3 years as the predictions indicate, by 2018, 27.8% of the worldwide enterprise software market will be delivered on the SaaS platform, generating $50.8B in revenue.

Consequently, we are sure to witness, through 2016 and by the end of 2015 that over half of all CRM deployment will be cloud-based SaaS. Similarly, there will be rise in the demand for other on-demand SaaS-based business applications systems such as Human Resource Management, Business Intelligence (BI), Analytics and Data Mining, E-commerce, Database systems, ERP systems, corporate portals etc. SaaS is a service consumed over the Internet and so it works very differently from an on-premise model. So all/any organization(s) planning a transition to this service should make careful technical and design decisions for a successful migration to SaaS. 

1.     Data Access
Business should have a copy of their data or direct access to database and tables within.

2.     Data Security
Data in transit should be encrypted, preferably with an encryption known only to the business to which data belongs.

3.     Data Storage
It is recommended that vendor uses NoSQL databases that scale automatically and have in-built features like data backup, resilience, Disaster Recovery etc.

4.     Scalability
It’s an important element to focus on. So session information should be shared or encoded in the URLs and databases used should be scalable too, for e.g. MongoDB and Cassandra.

5.     Licensing
You can share licenses or explore open source software (OSS) options for software infrastructure, frameworks, components, or tools.

6.     User-experience
For good user-experience, SaaS application should be simple to administer, have self-service sign up process, managed user profiles, easy subscription and billing procedures.
Make an informed decision as you embark on your SaaS journey.
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Wednesday, 17 February 2016

Mobile Apps: Things You Need to Know Before You Make One for Your Business!

 Aequor Technologies     03:50     Aequor, aequor apps, Aequor business solutions     No comments   

Mobile apps are trending in a big way. Research studies by the Forrester Research indicate that mobile app development is in a nascent stage and will continue to grow and generate business. Accordingly, there is a huge and lucrative opportunity for app and software development, however businesses - both enterprises and startups - should first make an informed decision whether they really need an app or not. Mobile users spend 86% of mobile web time on apps and it seems like some people just prefer apps over mobile sites. Yet, it is a crucial question that a mobile website that is responsive, adaptive or an .m site serve your purpose or you need it alongside a mobile app!
Here’s our best advice for you: First, build a mobile website for your brand, your business and your users. Next, build a mobile app. And when you are attempting, you should aim for an app that achieves one or all of the following.

• The app should be atypical, with the capability to do something that your mobile site can't do, for instance, barcode scanning.

• There should be something unique and special on offering: your app should give discounts, exclusive offers and loyalty rewards so as to entice and engage users in the long term; precisely it should increase conversions.

• The app should give the best customer experience and valuable customer data too, if possible.

• App should connect you to users directly and immediately. You can use push notifications to inform users of information, updates or other relevant news.

• It should align with your vision for future. In case you wish to utilize the smartphone’s inbuilt technology (camera, beacon, NFC) to facilitate in-store payments, your app should be able to accomplish that for you.

• Above all, when you have been given this hint by a segment of users that an app is something that they would prefer over anything else.
Now that we have come to an understanding that what kind of apps one should opt for, let us also explore what drives an app’s success or failure.

1. Engagement & Re-engagement

It is critical for an app’s long-lasting success. We say that based on the findings of a 2015 survey that was completed by mobile analytics and attribution platform Appsflyer wherein they studied over 450 million installs across ecommerce, travel and utility apps.

Findings

• App retention rates vary by operating system, but not much. The engagement significantly decreases in just about 24 hours after the initial install. Over a span of 30 days, apps (both Android & iOS) are able to keep only 3.3% and 3.2% of their users engrossed, respectively.

• Organic apps are most interacted with & used by smartphone users and their retention rates on Android devices after 30 days are 156% greater than for paid app installs.

2. Another crucial factor is the pattern of how users download and delete apps. A Survey by Millward Brown Digital revealed that 43% of US smartphone owners install about 40 to 70 apps everyday but use just about 4-6 apps. App usage is fairly small. This is further reinstated by the finding that 72% of smartphone owners delete an app because they rarely use it and rest of them because the app was draining the device’s battery.

Mobile app discovery and engagement are challenging. Moreover, paid apps are dying off and account for less than 10% of app downloads, as indicated by statistics. Free apps are also seeing slowed growth. Henceforth, opting for an app that’s just trendy and not useful is a strict no-no. Also, if it doesn’t facilitate a purchase or some other value added functionality and simply directs you to a mobile site, there is no point having it because in that case it’s doing nothing just draining your data and phone memory. Put simply, “you should always opt for a mobile app that is technically and functionally sound and best serves the purpose that you want it to fulfill.”
Aequor has gained significant expertise in developing mobile applications for various enterprise and consumer’s needs. We are amongst “Top 100 Mobile Apps Development Vendors.”

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