Mobile apps are trending in a big way. Research studies by the Forrester Research indicate that mobile app development is in a nascent stage and will continue to grow and generate business. Accordingly, there is a huge and lucrative opportunity for app and software development, however businesses - both enterprises and startups - should first make an informed decision whether they really need an app or not. Mobile users spend 86% of mobile web time on apps and it seems like some people just prefer apps over mobile sites. Yet, it is a crucial question that a mobile website that is responsive, adaptive or an .m site serve your purpose or you need it alongside a mobile app!
Here’s our best advice for you: First, build a mobile website for your brand, your business and your users. Next, build a mobile app. And when you are attempting, you should aim for an app that achieves one or all of the following.
• The app should be atypical, with the capability to do something that your mobile site can't do, for instance, barcode scanning.
• There should be something unique and special on offering: your app should give discounts, exclusive offers and loyalty rewards so as to entice and engage users in the long term; precisely it should increase conversions.
• The app should give the best customer experience and valuable customer data too, if possible.
• App should connect you to users directly and immediately. You can use push notifications to inform users of information, updates or other relevant news.
• It should align with your vision for future. In case you wish to utilize the smartphone’s inbuilt technology (camera, beacon, NFC) to facilitate in-store payments, your app should be able to accomplish that for you.
• Above all, when you have been given this hint by a segment of users that an app is something that they would prefer over anything else.
Now that we have come to an understanding that what kind of apps one should opt for, let us also explore what drives an app’s success or failure.
1. Engagement & Re-engagement
It is critical for an app’s long-lasting success. We say that based on the findings of a 2015 survey that was completed by mobile analytics and attribution platform Appsflyer wherein they studied over 450 million installs across ecommerce, travel and utility apps.
Findings
• App retention rates vary by operating system, but not much. The engagement significantly decreases in just about 24 hours after the initial install. Over a span of 30 days, apps (both Android & iOS) are able to keep only 3.3% and 3.2% of their users engrossed, respectively.
• Organic apps are most interacted with & used by smartphone users and their retention rates on Android devices after 30 days are 156% greater than for paid app installs.
2. Another crucial factor is the pattern of how users download and delete apps. A Survey by Millward Brown Digital revealed that 43% of US smartphone owners install about 40 to 70 apps everyday but use just about 4-6 apps. App usage is fairly small. This is further reinstated by the finding that 72% of smartphone owners delete an app because they rarely use it and rest of them because the app was draining the device’s battery.
Mobile app discovery and engagement are challenging. Moreover, paid apps are dying off and account for less than 10% of app downloads, as indicated by statistics. Free apps are also seeing slowed growth. Henceforth, opting for an app that’s just trendy and not useful is a strict no-no. Also, if it doesn’t facilitate a purchase or some other value added functionality and simply directs you to a mobile site, there is no point having it because in that case it’s doing nothing just draining your data and phone memory. Put simply, “you should always opt for a mobile app that is technically and functionally sound and best serves the purpose that you want it to fulfill.”
Aequor has gained significant expertise in developing mobile applications for various enterprise and consumer’s needs. We are amongst “Top 100 Mobile Apps Development Vendors.”
Here’s our best advice for you: First, build a mobile website for your brand, your business and your users. Next, build a mobile app. And when you are attempting, you should aim for an app that achieves one or all of the following.
• The app should be atypical, with the capability to do something that your mobile site can't do, for instance, barcode scanning.
• There should be something unique and special on offering: your app should give discounts, exclusive offers and loyalty rewards so as to entice and engage users in the long term; precisely it should increase conversions.
• The app should give the best customer experience and valuable customer data too, if possible.
• App should connect you to users directly and immediately. You can use push notifications to inform users of information, updates or other relevant news.
• It should align with your vision for future. In case you wish to utilize the smartphone’s inbuilt technology (camera, beacon, NFC) to facilitate in-store payments, your app should be able to accomplish that for you.
• Above all, when you have been given this hint by a segment of users that an app is something that they would prefer over anything else.
Now that we have come to an understanding that what kind of apps one should opt for, let us also explore what drives an app’s success or failure.
1. Engagement & Re-engagement
It is critical for an app’s long-lasting success. We say that based on the findings of a 2015 survey that was completed by mobile analytics and attribution platform Appsflyer wherein they studied over 450 million installs across ecommerce, travel and utility apps.
Findings
• App retention rates vary by operating system, but not much. The engagement significantly decreases in just about 24 hours after the initial install. Over a span of 30 days, apps (both Android & iOS) are able to keep only 3.3% and 3.2% of their users engrossed, respectively.
• Organic apps are most interacted with & used by smartphone users and their retention rates on Android devices after 30 days are 156% greater than for paid app installs.
2. Another crucial factor is the pattern of how users download and delete apps. A Survey by Millward Brown Digital revealed that 43% of US smartphone owners install about 40 to 70 apps everyday but use just about 4-6 apps. App usage is fairly small. This is further reinstated by the finding that 72% of smartphone owners delete an app because they rarely use it and rest of them because the app was draining the device’s battery.
Mobile app discovery and engagement are challenging. Moreover, paid apps are dying off and account for less than 10% of app downloads, as indicated by statistics. Free apps are also seeing slowed growth. Henceforth, opting for an app that’s just trendy and not useful is a strict no-no. Also, if it doesn’t facilitate a purchase or some other value added functionality and simply directs you to a mobile site, there is no point having it because in that case it’s doing nothing just draining your data and phone memory. Put simply, “you should always opt for a mobile app that is technically and functionally sound and best serves the purpose that you want it to fulfill.”
Aequor has gained significant expertise in developing mobile applications for various enterprise and consumer’s needs. We are amongst “Top 100 Mobile Apps Development Vendors.”
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